3 Simple Ways to Market Your New Business

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Did you know that every year over 600,000 businesses open up in the United States? If you are one of those new business owners, one of the first things you're going to need to figure out is how to get customers. Hopefully you have already come up with a business plan and know your target audience. However, you are still going to need to come up with ways for them to find you. This is what marketing is all about. Marketing involves a lot of work, but it doesn't have to be complicated.

Here are three simple ways to market your new business.

1. Put Up a Sign

If you have a storefront, you will need to let your future customers know you are there. One of the best ways to do this is by putting up a sign. When it comes to sign installation, there are different kinds to choose from.

Some of the most popular types of outdoor signs include the following:

  • Fabric sign
  • Painted glass sign
  • Laser-cut sign
  • Metal logo and lettering sign
  • Awning sign

The type of sign you choose will depend upon the material your storefront is made from, the climate in which you live, and how much money you have budgeted for signage.

2. Hand Out Your Business Card

Business cards may seem old school, but they are still considered an effective marketing tool. Your business card should be readable, listing only the most important information. This usually includes the name of your business, your contact information, and your website address.

Business cards can be handed out nearly everywhere, and they are something that people tend to hold on to and not throw away. Another benefit of using business cards is that they are inexpensive to make, even if you go through a professional designer and printer.

3. Build a Website

In this day and age, you would think by now every business on the planet would have a website. This simply isn't true, however, as more than one-third of business owners still don't have a website. Because 90% of Americans use the internet, having a website not only makes your business easier to find, but it also makes your business look more credible.

When building your website, you are going to want to ensure it is mobile-friendly, as many people who use the internet do so on their phones. Building a professionally designed website may cost thousands of dollars, but you simply can't afford to go without one.

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