The signage you place outside your business is your primary method of bringing in customers. If your sign doesn't stand out, people may simply pass your establishment by. Here are 3 ways you can give your sign better visibility so potential customers can see it when driving or walking by your building.
Add alluring imagery
If your current business sign doesn't have any imagery on it, there may be no defining factor to it that helps it remain imprinted in customers' minds. Think of your business logo or something that your company represents and consider having it integrated into your business name as part of your signage. A sign service company can help you draft beautiful imagery into your sign's design to give it a professional appeal. If you own a gourmet bakery shop, for instance, you can add squiggles to your sign to signify hot, fresh bread. If your business is an office supply store, you can add images of pens and stationery to your sign to give it more appeal.
Change your color scheme
Color is one of the best ways to advertise, which is why it's so important to add call-to-action hues to your signage. Colors evoke emotion in people, and certain tones can make your customers feel excited and confident about your company when they view your sign. Colors to consider as borders or for imagery include:
Think of the message you want to convey to your customers and choose a color that matches your company's image best. Gray is an excellent calming neutral tone that works with nearly any color in the spectrum to add balance to your sign's design.
Choose the right size font
You want your customers to be able to see your sign from a noticeable distance, so you need to make sure you choose a font that is the right size. For example, font that is 9 inches tall can be read as far as 400 feet away for better visibility across a parking lot.
The type of font you choose matters as well. As a general rule, you want to avoid font with shading or slanted font, which can confuse readers and make your message more difficult to read. Stick to a traditional font type, such as Sans Serif or Arial.
You want your business to stand out, and making changes to your storefront sign can make a huge difference. Whether you choose to make your font larger or add imagery, your sign can be made more attractive and appealing to potential customers and be much more visible as a result. Ask a company like Sign Services Inc or another location for additional tips and advice.
Share22 December 2015
I enjoy communicating with my childhood friends on social media outlets. Because I live a long distance from my hometown, I don’t get to see them as often as I would like. A few days ago, I was shocked and excited when I saw a social media post by one of these close friends. He and his wife announced that they were going to have their second baby this December. However, the way that they made the announcement was unique. They made a picture of their son sitting in the sand on a beach. They placed four pairs of flip flops near their son. Beside these pairs of shoes, they placed unique signs. When I finished reading all of the signs, I was able to understand the announcement. On this blog, you will discover how to announce a pregnancy with the help of unique, custom signs.