Few things are more refreshing than a company, whether it be a cafe or a hardware store, that gives its customers a nice place to sit and enjoy the warm weather without being sweltered. On the other hand, businesses these days need to innovate and discover new ways to reach and maintain a strong customer following. The perfect way to solve both of these issues is by using your storefront's awning in a new and different way, both as a customer amenity and as a marketing tool, by utilizing its potential as a functional sign.
All Around Printing
One way to make your awning stand out to passersby is by using every possible inch to your advantage, which means having your company's logo on the top and front of the awning. If possible, printing on the underside of the awning will give your relaxed customers something to view from the inside, as well. If that sounds like an obnoxious amount of branding, then try putting a star print or clouds on the underside of the awning for a pleasant outdoors effect your customers are sure to remember.
Another function that an awning can serve that can be very useful to business owners is as an easy source of mounting for a sign or two. Hanging a wooden sign from an awning on a light chain is the perfect way to break the monotony of pedestrian-looking awnings that populate so many small town commercial centers. To make this idea work, make sure that the sign stands out from the awning visually, that it isn't too heavy for the awning, and that it doesn't block pedestrian access. There might be some tinkering involved with this, or you might have to bring in a sign installation specialist, but the benefits far outweigh the costs.
Customers appreciate when a business goes the extra mile for its customers by giving them a shady spot to sit, and the benefits for the business are twofold. First, the customers are more likely to go back for a second drink or remember something they forgot, and second, the advertising space is very cheap and can be very effective. Whether you're changing the awning game on your street or just adding a rustic sign on the side, using your awning to its full potential just makes smart business sense, and can be a subtle way to differentiate your business in competitive markets.
If you have specific questions about how to incorporate signs with your business, contact a business like Cardinal Sign.Share
17 June 2015
I enjoy communicating with my childhood friends on social media outlets. Because I live a long distance from my hometown, I don’t get to see them as often as I would like. A few days ago, I was shocked and excited when I saw a social media post by one of these close friends. He and his wife announced that they were going to have their second baby this December. However, the way that they made the announcement was unique. They made a picture of their son sitting in the sand on a beach. They placed four pairs of flip flops near their son. Beside these pairs of shoes, they placed unique signs. When I finished reading all of the signs, I was able to understand the announcement. On this blog, you will discover how to announce a pregnancy with the help of unique, custom signs.